Kumartuli's clay idol makers: The evolving identity of Kolkata's festival artisans
- lettersfromkolkata
- Sep 3, 2025
- 6 min read
Updated: Sep 19, 2025
Every autumn, the city of Kolkata metamorphoses itself in preparation for Durga Puja, a magnificent spectacle of light, color, and celebration that surges with life. However, the real magic begins much earlier in the tangled alleys of Kumartuli, where festival art is sculpted directly from the earth.
Kumartuli is by no means only a small collection of potter's studios; it is really one of the oldest points of creative production in the city, dating back to at least the beginning of the eighteenth century. While potters in the area once made household ceramic items for a British and elite Bengali clientele, the traditions of Kolkata have slowly twisted and grown. As the demand for idols of Durga grew, artists began to arrive from outside the city, from places such as Krishnanagar and Dhaka, each seeking a stake in the busiest season in the city. https://en.wikipedia.org/wiki/Durga_Puja
By Creating Divinity
The work of the Kumartuli artists begins long before the drum beats of Durga Puja rise. The artists each honor the old ways, relying on skills handed down from generation to generation. They build a straw frame for the idol before layering the structure with the banks of river clay blended with husk. Each phase of the idol's development from layering the clay to drying the structure and painting the likeness is precise and follows a rhythm that is being constructed by tradition. https://www.britannica.com/art/Indian-sculpture
The basic structure is made from what the artisans call entel mati - the clay base. After the idol is formed, the finishing clay, called bele mati, is used to finish contours and smooth surfaces. The artisans complete the process with paint and decorative additions to bring goddess Durga to life. Painting the eyes - the moment called chokkhudaan - is an especially laced moment of spirituality, motherhood and artistry. For many of the artisans, that is the moment they experience their work becoming divine - a powerful bond is formed between the creator and what they created.
The thresholds and lanes of Kumartuli are alive with activity, especially in the months leading up to Durga Puja. Studios are full of half finished idols, straw, clay, paint and the smell of wet earth.

Kumartuli is affected by urban change
Kumartuli used to be surrounded by generous and spacious old mansions. Today, Kumartuli is being encroached by apartments and commercial buildings - it is harder than ever to find real space. Many of the artists also live in their studios. All of the artists encounter economic challenges. Artists earn most of their income in the few months of the Durga Puja festival; and not all artists or collaborations are recognised or financially stable, inspite of headlines about Kumartuli's celebrity status. https://en.wikipedia.org/wiki/Durga_Puja
The basic clay with which everything starts out, called entel mati, creates the body. Once the idol is formed, the finer finishing clay called bele mati is used to smooth out and detail the surface of the idol. The painting and ornamentation are done in the last steps, whereby artists with the utmost skill will add paint and decorating touches, thus giving life to goddess Durga. There is a distinct moment, when the eyes are painted, called chokkhudaan, that signifies both a spiritual and artistic moment. For many artisans, it is at this point that the idol is believed to come alive, and thus a this moment marks a very important relationship in artistry - creator to created. https://en.wikipedia.org/wiki/Pottery
Kumartuli's streets are bursting with activity, especially when the Durga Puja festival date is approaching. Streets are clogged with unfinished idols, straw and clay, paint, and the unmistakable smell of wet earth.
Transitioning From Local Workshops to Global Artisans
As time passed, Kumartuli artists have expanded the scope of their work. Now orders for idols come from Bengali communities abroad, and Kumartuli artists ship their idols as far as London, Toronto and New York. The worldwide proliferation and re-making of local festival traditions accompany wherever the diaspora roots itself. https://www.nationalgeographic.com/culture/article/clay-art-pottery-history
International demand has also driven Kumartuli artists to adjust their making - idols made lighter for shipping, at times, utilizing fibreglass or ecofriendly materials in lieu of clay, indicative of technological evolution and the community's desire to innovate and see its creativity persist beyond Bengal's confines. https://www.indianexpress.com/article/lifestyle/art-and-culture/the-art-of-chokkhudaan-6154766/

Social Realities and Community Life
Kumartuli is not just a collection of artisan studios, it is alive with shared experiences, a place where families live in close proximity, and the making of idols is part of everyday life. Even though not every artist is duly recognized, many dedicate their lives to making small, beautiful figures that belong in the home or as offerings in a smaller puja, and income can fluctuate wildly with reliance on festival orders for a majority of their income for the year.
While some of the artists glumly accept their status and the economic vulnerability of their lives, Kumartuli occupies a space of quiet pride. Although most artists are unrecognized outside of their own community, they are responsible for defining Kolkata’s festival identity as craftsmen. Some artists now welcome visitors and tourists and have begun studio workshops and guided tours to help increase awareness and added support of their practice. https://www.tandfonline.com/doi/full/10.1080/14649365.2019.1571969
Women and New Generations
Historically, the art of clay-modeling in Kumartuli was male dominated, however, this is beginning to change. Young women from artisan communities have started entering the workshops and learning sculpting and painting, and bringing new designs and ideas. Kumartuli artists can take advantage of festivals creative themes to dabble creatively and gain prominence for blending their classic mythological designs with modern commentary or new visual styles. https://www.nationalheraldindia.com/art/kolkata-women-potters-battle-tradition-and-time

Ritual and Identity
Kumartuli reaches its height on Mahalaya, when the ritual of giving the goddess her eyes marks a point of suspension for both artists and worshippers. This is the moment where spiritual and the practice of artistic craftsmanship meet. The festival is not simply about the completion of statues but is a celebration of old ways, a sealing of a community's associations in ritual, and an expression of what Kolkata represents to a community of people. https://www.aljazeera.com/features/2019/10/15/kolkatas-kumartuli-clay-idols-find-new-homes-abroad
Looking Forward
The shift in Kumartuli's artisans demonstrates the legacies of resilience and adaptation. Heritage preservation initiatives to help improve artisans' livelihoods are spreading across Kolkata, including campaigns for wages and healthcare. A few workshops have recently started offering tours and workshops in order to welcome in the next generation of craftsmen.
For anyone interested in supporting the (Kumartuli) artist community, you could buy their work, visit and support workshops, and promote their stories on social media. Supporting artist community, as well as advocating for community support and protect heritage, is crucial to protecting the festivals that shape Kolkata.

Visiting Kumartuli
Kumartuli is open to visitors at all times of the year; however, the weeks immediately prior to the Durga Puja are a wonderful time for visitors to experience the energy of Kumartuli. Anyone walking through its winding alleyways will witness artists hard at work, idols at varying stages of completion and a sense of anticipation buzzing in the air, all preceding the grand festivities of the city.
Dialogues with artisans lead to discussions about the meanings behind their efforts and the traditions of this art form that have endured for centuries. The artists will also likely share their evolution, the state of their crafts today and what this community had to confront in order to exist in Kolkata's modern context. A few of Kumartuli's larger workshops give guided tours with the opportunity to participate in a clay modelling workshop, where you can roll up your sleeves and get dirty, all the while being involved in the spirit of festival art. https://www.indiaculture.nic.in/initiatives-support-artisans
Conclusion
Kumartuli is not just a collection of potters, it is Kolkata's creative heart when festival season comes calling. The clay idol makers in Kumartuli are artists, they are storytellers, they are culture keepers. Through their artistry they embody tensions between tradition and modernity, struggle and pride, history and ambition.
Kolkata's urban environment will determine Kumartuli's fate. Nevertheless, the creativity, passion and perseverance of its clay idol makers will ensure a thriving festival spirit year after year. Supporting Kumartuli's artisans is diversity's best opportunity for continued festival spirit and an expression of the creativity that is quintessential for Bengal's most loved festival.





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